Mobile Industry Trends for 2013

Business Insider released their latest market research report on Mobile Technology trends for 2013. As always, it’s full of great insights.

Here are my key takeaways:

  1. Publishers will need to design for tablet consumption
  2. There should be an increased focus on localization, particularly for developing countries (Brazil, Russia, India, and China) and on the Android platform.
  3. The bulk of mobile revenue is still in games and entertainment
  4. Mobile advertising (both advertisers and publishers) will see a massive jump as traditional forms of media adopt.
  5. The mobile ad industry is incredibly fragmented and will need to consolidate in order to reach the smaller long-tail publishers.
  6. Mobile video ads and location based ads will have higher CPMs as compared to existing formats.
  7. Mobile is changing how ecommerce is conducted, primarily through increased engagement and streamlined payments.

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