First Rule of User Interface Design

I feel like I should insert a pithy quote from Fight Club. But actually the best advice I’ve heard was from my friend Ben last night over dinner.

Always ask yourself – What’s the singular action you want users to perform?

Design is about making decisions. Colors, placement, or hierarchy.

Don’t get bogged down by the infinite number of corner use cases. Every screen, regardless of platform, should have just one singular purpose. Figure out what this is and design around it.

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