In my quest to lose some weight before my tropical island trip with the gf, I came across this promo video for a cool and fancy wireless scale.
It’s one of the better health & fitness related videos that I’ve seen in awhile. And I actually watch a lot of these because growing up in southern California I have an unhealthy obsession with my body image.
The video reminded me of the marketing mantra for Harley Davidson motorcycles: “What we sell is the ability for a 43-year-old accountant to dress in black leather, ride through small towns and have people be afraid of him.”
In other words, Harley doesn’t merely sell motorcycles, it sells a lifestyle. In the video, the Withing scale is essentially selling a lifestyle – a healthy lifestyle that is attainable for many a former couch potato.
… And it worked pretty well on me because now I want to buy it :/