I’ve been researching the topic of App Store SEO. There seem to be a lot of mixed opinions on whether this actually makes a difference in App Store rankings, since Apple’s algorithm seems heavily reliant on reviews, # of downloads, download velocity etc. But from my personal experience, minor improvements can yield differences of up to $10-100/day. And if you aren’t a big time game company with deep pockets to spend on marketing, every little bit helps.
Rather than write a huge post detailing my notes, I’m sharing three of the best tutorials I’ve found online that explain this subject in detail. If you’re just starting to learn about App Store SEO, this will take you about 90% there.